BALI, INDONESIA – June 21, 2024 — As Bali continues to evolve as one of the world’s most desirable travel destinations, a new force is rising to ensure its villa rental industry grows in a sustainable, legal, and economically impactful way. The Bali Villa Rental and Management Association (BVRMA), founded by key figures in the tourism sector, has officially declared its mission: to professionalize villa rental operations and support the long-term growth of Bali’s tourism economy.

Hundreds of private villas — ranging from standard to ultra-luxury — are currently spread across Bali, Lombok, and even internationally. These properties are primarily managed and leased through villa rental agencies, which serve as a vital bridge between property owners and the global travel market. More than just booking agents, these agencies handle property maintenance, guest services, marketing, and regulatory compliance, turning villas into high-performing tourism assets.

A Vision for Unity and Growth

BVRMA was founded by respected industry leaders, including A.A. Alit Juliarta (Puri Asia), Kadek Adnyana (Individual Bali Hospitality), and Agus Suryanata (The Living Asia) — each bringing a strong commitment to building a transparent and collaborative ecosystem in Bali’s villa rental industry.

“The association has the potential to unite stakeholders, set standards, and create synergy that strengthens the local economy,” said A.A. Alit Juliarta, one of the founding members.

According to Kadek Adnyana, growing the villa rental sector requires strategic investments in property quality, guest experience, and digital marketing.

“With government support and active collaboration among industry players, we can maximize the economic potential of this sector and ensure its sustainability,” he added.

Tackling Illegal Villa Operations Head-On

However, along with this rapid growth come serious challenges — most notably, the rise in unlicensed villa businesses.

“We’ve seen an alarming increase in illegal operations, including unregistered agents and unauthorized property rentals targeting unsuspecting tourists,” warned Agus Suryanata.
“This creates regulatory blind spots and damages the credibility of Bali as a high-standard tourism destination.”

BVRMA is actively calling on local authorities to strengthen enforcement and implement clear policies to eliminate illegal practices in the sector.

Strengthening Infrastructure and Job Creation

Beyond regulation, BVRMA aims to align its efforts with the Ministry of Tourism and Creative Economy (Kemenparekraf) to enhance Bali’s tourism infrastructure, improve service standards, and create more local jobs in villa management and hospitality.

“Our commitment is not just to profit, but to uplift the entire ecosystem — from service staff to local suppliers,” said A.A. Dwi Permadi (Ini Vie Hospitality), another leading voice in the association.

A New Era of Collaboration

This commitment to collaboration was on full display during BVRMA’s industry socialization event held at Villa Ayana Manis, Seminyak, attended by 50 invited guests, including business owners, operators, and tourism stakeholders.

“Today’s gathering is more than just a meeting — it’s a milestone,” said Caroline from Premier Hospitality.
“This forum allows key players to discuss the future of the villa rental industry and explore ways to move forward together.”

The event was supported by hospitality brands Ini Vie Hospitality, Premier Hospitality, and Nagisa Bali, who provided refreshments and logistical support.

Looking Ahead

With a shared vision, strong leadership, and a focus on quality, legality, and community impact, BVRMA is poised to lead Bali’s villa rental industry into a new era — one that prioritizes sustainability, empowers local stakeholders, and protects the unique cultural and economic fabric of the island.

“We are not just running businesses — we are shaping the future of Bali’s tourism.”